Friday, July 26, 2002

Another great onion piece on a Harvard student and a fast food menu.

CAMBRIDGE, MA—Jon Rosenblatt, 27, a Harvard University English graduate student specializing in modern and postmodern critical theory, deconstructed the take-out menu of a local Mexican restaurant "out of sheer force of habit" Monday.
"What's wrong with me?" Rosenblatt asked fellow graduate student Amanda Kiefer following the incident. "Am I completely losing my mind? I just wanted to order some food from Burrito Bandito. Next thing I know, I'm analyzing the menu's content as a text, or 'text,' subjecting it to a rigorous critical reevaluation informed by Derrida, De Man, etc., as a construct, or 'construct,' made up of multi-varied and, in fact, often self-contradictory messages, or 'meanings,' derived from the cultural signifiers evoked by the menu, or 'menu,' and the resultant assumptions within not only the mind of the menu's 'authors' and 'readers,' but also within the larger context of our current postmodern media environment. Man, I've got to finish my dissertation before I end up in a rubber room."

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