Saturday, July 12, 2003

Mobile blogging conference kicks off in Tokyo. Also of interest is how the word moblogging will be pronounced. Will this be the next big thing and will this be the death of big media (hmmmm they already died for me...).

The moblogging conference is evidence that the culture of street bloggers I anticipated has sprouted in the real world, although that name for the activity never occurred to me -- Adam Greenfield, one of the conference organizers, coined the term "moblogging" in November 2002.

Greenfield decided that the word should be pronounced with the "mob" part sounding like the word "mobile," but others, like Joi Ito, another conference attendee, pronounce it to sound like Smart Mobs. Because the name was invented in print (and online), the legitimate pronunciation can't be known until one emerges from common usage.

Now, by subscribing and linking to online sources we trust, the consumers of blog content are becoming a kind of collective editorial system. The more attentively we sift and analyze and share our discoveries online, the more the writers of blogs (and whatever blogs evolve into) can grow a social intelligence: personally tunable but collectively produced sense-making and way-finding. At least that's a plausible ideal.

For all its entertainment and social networking value, the most important promise of blogging is that it could help revivify the moribund public sphere that is as essential to democracy as voting. The petitions, letters to the editor, pamphleteering that preceded the American and French revolutions were essential enabling institutions for the experiments in self-government that followed.

But the arrival of political public relations and the "massification" of mesmerizing media have degraded the public sphere to the point where vituperative talk radio has married the brutal fascination of television wrestling with the verbal venom of online flame wars.

There are signs that after more than a decade of political insignificance, the democratic potential of the Internet is being realized by more people every day.

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