The Eye of the Beholder
Virginia Postrel takes on aesthetics once again in her latest NYT piece. Her new book is out, and though I haven't read it yet, it is on my list (her first book -- The Future and Its Enemies is a great read also.
Competition has pushed quality so high and prices so low that many businesses can no longer distinguish themselves with price and performance. To add value, they turn to aesthetics: the look and feel of people, places and things.
Today's successful restaurants do not just serve food; they create environments. Cellphones do not just communicate; they let owners swap face plates and personalize rings. Toilet brushes do not just remove grime; they come in caddies with a personality — from Philippe Starck's sleek Excalibur to Stefano Giovannoni's playful Merdolino.
Virginia Postrel takes on aesthetics once again in her latest NYT piece. Her new book is out, and though I haven't read it yet, it is on my list (her first book -- The Future and Its Enemies is a great read also.
Competition has pushed quality so high and prices so low that many businesses can no longer distinguish themselves with price and performance. To add value, they turn to aesthetics: the look and feel of people, places and things.
Today's successful restaurants do not just serve food; they create environments. Cellphones do not just communicate; they let owners swap face plates and personalize rings. Toilet brushes do not just remove grime; they come in caddies with a personality — from Philippe Starck's sleek Excalibur to Stefano Giovannoni's playful Merdolino.
posted by Champion at 12:53 AM
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