Tuesday, March 23, 2004

Scientific American: Digital Revolutionary: Interview with Leonardo Chiariglione

Father of the mp3 offers up some interesting thoughts and opinions.

I agree 100% with his answer below. I messed around with i-tunes and I think it sucks.

SA: A number of online music stores, where you can legally download music for a fee, have started a profitable business. (Apple’s iTunes, the leading online music store, reported in March that it had sold its first 50 millions tracks.) Are they a solution for the future?

LC: I don’t see these systems as a solution in the long run, because they put too many limits on the users. The music is watermarked or encrypted with Digital Right Management [DRM] algorithms and is then decrypted by your player. The problem is that every store has its own proprietary system, which is incompatible with the others. Consequently, you can play music on your PC, but not in your salon CD player or in your wife’s car, for example, because they use different systems. Where is the digital experience if you can’t enjoy your music as easily as you did before with a disc or a cassette? Eventually people will say, "Let’s go back to making MP3 copies. They are illegal but at least I can do what I like with them."

SA: How could you resolve this stalemate?

LC: What we need is a system that guarantees the protection of copyrights but at the same time is completely transparent and universal. With the Digital Media Project [DMP] we are working to develop a format that meets these requirements. The system will be nonproprietary, meaning that any manufacturer will be allowed to incorporate it into its products. It will also be designed to manage digital rights in a flexible way. For example, you could play a specific title until a certain date, or you could buy a subscription allowing you to play anything you want for a given period. People could even swap files on the Internet, as long as they have the right to play them. If DMP becomes the industry standard, you will be able to use music or video files as you do today with MP3 files, but legally. This will open endless opportunities.

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